Why and how is Chanel’s logo so classic?
The Chanel logo is a key component of every item the fashion company produces, including jewellery, purses, and gowns.
You might have wondered why are people ready to spend crazily, owning at least something with the golden logo of two interlocking opposed C letters and why is that logo so significant. Don’t worry because this is the perfectly right place to get your queries resolved!
The two Cs, interlocked, are in the logo of the famous luxury brand Chanel and undoubtedly, the tale of the logo is among the best in the field of fashion branding.
Founded in 1909 by Gabrielle Bonheur Chanel, popularly known as Coco Chanel, Chanel is one of the top fashion companies in the world today. The company is noted for fusing classical art with avant-garde creative expression. The same year, she also introduced the recognisable Chanel logo, which is a key component of every item the fashion company produces, including jewellery, purses, and gowns. As a result of this elaborate usage of the logo, it has become a defining part of the Chanel brand image.
The French designer was said to have been inspired by the geometric patterns of the stained glass windows in the chapel at the monastery when she created the interlocking Cs in 1925. Chanel spent most of her childhood in Aubazine, France, where the monastery is located, and she created the interlocking Cs as a tribute to the place.
The second argument asserts that it has a romantic aspect and that it was created by combining the initials of Coco Chanel and Arthur Capel’s “Boy,” who was the love of Chanel’s life and her first business partner. Their love affair reportedly lasted until his sad death in 1919.
Well, hope we get to know about it more from the luxury brand owner herself, in the very future!