Things you need to know about Haute Couture

Even though the high cost that one garment takes, makes it inaccessible to anyone outside of the 0.001 per cent target audience. Why is Haute Couture so crucial in the fashion industry?

- Advertisement -

You might have heard of ‘Haute Couture’, but do you know what exactly it is?

Custom fitted

Haute Couture fashion is designed explicitly in just one size. The garment is specifically made according to the measurements of an individual, who is supposed to wear it. These custom-fitted garments are partially made by hand and because they are made to order for a particular client, they have a specific one of size. Thus, only one person can wear them.

Moreover, Haute Couture clothing is made of high-end or even handmade products. The materials used are highly expensive and the dress has to be curated with utmost detail.

Protected by Law?

It’s not known by many, but the term ‘Haute Couture’ is protected by law. In order to qualify as one of these Fashion houses, it is integral to meet the standards, that require:

  • Made to order: The Haute Couture requires the design to be made to order for each client.
  • The number of staff: The fashion studio must employ at least 15 full-time staff. There must also be full-time technical workers, the strength of which should be around 20.
  • Presenting twice a year: It is required to present at least 50 designs twice a year. Moreover, the designs should be both for evening and day wear. The fashion season takes place twice, in January and July.

The popularity of Haute Couture

Ready-to-wear had taken the market since the beginning of the 20th century. The Haute couture’s relevance had been slowly diminishing since then. Moreover, the excessive cost that one garment takes, makes it inaccessible to anyone outside of the 0.001 per cent target audience.

But nowadays, ready-to-wear and fast-fashion designs draw influence from haute couture. Moreover, it has developed into a display of craftsmanship and artistic grandeur under the direction of the FHCM.